In the continuous evolution of technology today competition gets tougher by the hour and at times the dark side becomes really tempting path for us to go to.

Does Blackhat SEO works? That would be a definite yes, no questions asked. Why would people even bother doing so if it doesn’t right. In our continued research of the dark arts, we even came to a site that has proof of it that it works. So yes, the dark side is powerful hence it is tempting.

But is it really worth to squeeze it out of you to pursue it? Is it really worth looking for somebody elses flaw rather than continue on improving yourself?

Even as a personal principle it is not. It’s like when you get to know someone, you always want to know them better to find their flaws and exploit it. Nobody’s perfect and that’s a fact, but everyone does evolve, correct these imperfections and become wiser.

And so does Google, why do you think Google employs the best guys in the business to tackle these issues. Have you ever realized the sudden change in competition? Why at one time your keyword has like 70M competitors and just like that it becomes 5M? Well Google gets wiser and wiser everyday. Putting so much effort for a flaw that would definitely be corrected would really be a waste.

So again, tempting as it is, would it be really worth to go to the dark side? A definite NO. It doesn’t matter what you know today, what matter is what happens tomorrow. Everyday Google enhances itself to become better and better and to give searchers more and more valuated organic results. So you might get away with it today, but justice is always served to the unjust, and at this point it would probably be your largely invested online business that’s going to take the pain.

Ethically, Financially, business wise, going to extremities of exploiting something or someone is definitely not the answer.