Too often, Search Engine Optimisation and Search Engine Management are used interchangeably. But Search Engine Management has many factors, of which Search Engine Optimisation is only one, though an important one. Let us take a look at some of the main factors that comprise Search Engine Management.

Keyword identification is an important aspect of Search Engine Management. Everybody talks about getting their websites and blogs keyword optimised, but before you can optimise your site for keywords, you have to know exactly which key words to optimise your pages and your content for. As part of Search Engine Management, relevant keywords must be identified out of the millions of combinations of words people search for every day.

Then comes Search Engine Optimisation, which is an essential part of Search Engine Management. You have to make sure that your site has the right titles, subtitles, meta descriptions, link texts, hyperlink urls etc for each page. All the different SEO strategies are very important here. Once you have identified the relevant key words, which is the first step of Search Engine Management, you have to do what you can to make sure that search engines index and pick up your pages. Just stuffing your pages with keywords used to work, but now Search Engine Management has to be much more complicated, because search engine algorithms can and will pick up spammers, sooner or later.

The next factor concerning Search Engine Management is rather new. Your site will be scored by a search engine based on how long the user stays on your page. This naturally means that you have to give the user good enough reason to stay on your page. The content is the only way to make sure the user stays on your page, so a very important part of Search Engine Management is to make sure that you have relevant and compelling content on your page.

Sponsor listings are also a great way of Search Engine Management. These are also called pay-per-click advertisements, and most search engines have them – AdWords for Google, Ad Centre for Yahoo and Live Ads for MSN. As the name suggests, your page will appear among sponsored ads when the key words you have bid for are searched for, and the ranking depends on factor including your bid amount. Your bid amount will be deducted from your account each time you get a click. This way of Search Engine Management can be a bit expensive, but, on the bright side, if it costs you plenty, you can rest assured that it is effective advertising and Search Engine Management!

There are many things you have to keep in mind if you want good traffic – good Search Engine Management is mandatory.